"Why Should I Blog? I Simply Don't Get It"
This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.
Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :)
#1 - You Do Not Need To Know HTML
One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.
#2 - You Are 'Forced' To Keep Your Content Fresh
Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.
#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines
Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.
All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'.
#4 - You Get A Built-In Linking Structure
With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it.
Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!
#5 - You Generate Multiple Content-Rich Pages
Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!
#6 - You Can Keyword-Optimize Your Blog Extensively
All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.
#7 - You Create An Online Community
If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot!
#8 - You Initiate Conversations With Readers
Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner.
#9 - Your 'Inbound Link' Process - Trackbacks
Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources.
#10 - You Can Syndicate Your Content Easily
Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.
#11 - You're Creating Stuff Search Engines LOVE
Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.
#12 - You Get 'Alternate' Traffic Sources
Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU!
Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing!
Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.
About the Author
Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and 'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com and publishes 8 different 'niche' blogs and has been reporting on marketing with blogs and RSS feeds since 2001.
Showing posts with label post. Show all posts
Showing posts with label post. Show all posts
10 New Ways to Make Money Online
I’m not talking about advertising or affiliate marketing or selling your junk on eBay. Those are so last millennium! I’m talking about the new new economy.
1. Offer your professional expertise in an online marketplace.These days, you can do more than just sell your old books via Amazon and your old Coach handbags via eBay—now you can sell your professional capabilities in a marketplace. No longer are you limited to looking for a permanent or contract job on Web 1.0 style job sites like Monster or CareerBuilder. The new breed of freelancing and project-oriented sites let companies needing help describe their projects. Then freelancers and small businesses offer bids or ideas or proposals from which those buyers can choose.
Elance covers everything from programming and writing to consulting and design, while RentACoder focuses on software, natch. If you’re a graphic designer, check out options like Design Outpost or LogoWorks–you don’t have to find the customers, they’ll come to you. Wannabe industry analysts might sign up for TechDirt’s Insight Community, a marketplace for ideas about technology marketing.
2. Sell photos on stock photography sites. If people regularly oooo and aaaaah over your Flickr pics, maybe you’re destined for photographic greatness or maybe just for a few extra dollars. It’s easier than ever to get your photos out in front of the public, which of course means a tremendous amount of competition, but also means it might be an convenient way for you to build up a secondary income stream. Where can you upload and market your photos? Try Fotolia, Dreamstime, Shutterstock, and Big Stock Photo.
3. Blog for pay. Despite the explosion of blogs, it’s hard to find good writers who can turn around a solidly-written post on an interesting topic quickly. GigaOM is always looking for bloggers with great content ideas and solid writing skills. How do you get noticed? Comment and link to blogging network sites. Write blog posts that are polished and not overly personal (although showing some personality is a plus).
4. Or start your own blog network. If you like the business side of things–selling advertising, hiring and managing employees, attracting investors–and have the stomach to go up against the likes of Weblogs, Inc., GigaOmniMedia, b5media, maybe you should make an entire business out of blogs. Don’t make the mistake of thinking you’ll get a lot of time to write yourself though.
5. Provide service and support for open source software. Just because the software is free doesn’t mean you can’t make money on it–just ask Red Hat, a well-known distributor of Linux that sports a market cap of more than four billion dollars. As a solo web worker, you might not want to jump in and compete with big companies offering Linux support, but how about offering support for web content management systems like WordPress or Drupal? After getting comfortable with your own installation, you can pretty easily jump into helping other people set them up and configure them.
6. Online life coaching. Who has time to go meet a personal coach at an office? And don’t the new generation of web workers need to be met by their coaches in the same way that they work: via email, IM, and VoIP? You could, of course, go through some life coaching certification program, but on the web, reputation is more important than credentials. I bet Tony Robbins isn’t certified as a life coach–and no one can argue with his success. For an example of someone building up their profile and business online as a coach, check out Pamela Slim of Ganas Consulting and the Escape from Cubicle Nation blog.
7. Virtually assist other web workers. Freelancers and small businesses desperately need help running their businesses, but they’re not about to hire a secretary to come sit in the family room and answer phone calls. As a virtual assistant, you might do anything from making travel reservations to handling expense reimbursements to paying bills to arranging for a dog sitter. And you do it all from your own home office, interacting with your clients online and by phone. You can make $20 and up an hour doing this sort of work, depending on your expertise.
8. Build services atop Amazon Web Services. Elastic computing on AWS is so cool… and so incredibly primitive right now. Did you know that you can’t even count on your virtual hard drive on EC2 to store your data permanently? That’s why people are making money right now by offering services on top of AWS. Make it easier for people to use Amazon’s scalability web infrastructure like Enomaly has with elasticlive, a scalable web hosting platform built on AWS.
9. Write reviews for pay or perks. If you blog for any length of time on a particular topic–parenting, mobile phones, or PCs, for example–you will likely be approached to do book or product reviews. You can get free stuff this way, but are you selling your soul? Is there any such thing as a free laptop? These are decisions you’ll have to make for yourself, because no one agrees upon what ethical rules apply to bloggers. Even less do people agree on services like PayPerPost that pay you to write reviews on your blog. Check out disclosure rules closely and see whether such a gig would meet your own personal standards or not.
10. Become a virtual gold farmer. A half million Chinese now earn income by acquiring and selling World of Warcraft gold to gamers in other countries. If you’re not a young person living in China, this probably isn’t a viable option for you. But what’s intriguing about it is the opportunity to make real money working in a virtual economy. People are making real-world money in Second Life too.
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