SEO - Link Building Series: The role of Keywords in Links & on page

Having touched upon the importance of linking in the last post, I am going to talk about keywords today. In order to improve your web pages’ rating and visibility in the eyes of Search Engines you have to not only link well but also use the right material in your links. Yes, we are talking about various properties of the link itself!

Structure of a link in your HTML

A link in your HTML page or blog post would look something like this.
< href="http://www.dollarshower.com/" title="Blog Money" rel= "nofollow"> Blog Money < /a>

Of course there could be other properties for the link (anchor) tag but rel, title and the actual anchor text are of utmost importance to us in SEO.